With this project we had a unique opportunity to do something magnetic and intriguing, to really define the Mercedes EQS profile and messaging in an eye-popping experiential installation that traveled throughout China. Mercedes Benz has always been about setting new benchmarks, and in every aspect of our film and the resulting experience, we were looking for new and interesting ways to push the envelope, keep it artful, and engineer something unforgettable for the audience. With this immersive display we sought to create a visual aria that speaks to, and in fact defines, the engineering of luxury, of confidence, and ultimately the scale and purity of a commitment to viability.